Create a bold statement during Amsterdam Pride that celebrates queer identity, inclusivity, and the transformative power of dance spaces.

We designed a vibrant, multi-faceted Pride experience. This included: A new HATTER Pride flag: We created a gradient flag encompassing colors from all iterations of Pride flags, alongside interconnected tubes symbolizing the ever-changing community. The "Reclaiming the Queer Dance Floor" boat: We designed a 20m x 4m floating disco for the Amsterdam Canal Parade. Inspired by iconic dance floors and mirror balls, the boat's design reflected the diverse Pride attendees. An immersive guest experience: We developed a microsite with style guides and social assets, booked top talent, and thoughtfully considered every detail to create an unforgettable event.

Our project celebrated queer culture and highlighted the importance of safe, inclusive spaces. The flag design promoted unity, while the boat created a euphoric dance floor experience during the parade. Our attention to detail and focus on diverse talent fostered a sense of belonging and uplifted the queer community.