Engage the next generation of sneakerheads in L.A. by exploring the science behind Air Max tech.
ANSWER
We transformed Air Max Day into a hands-on exploration of Nike's innovative technology. Our immersive "Department of the Unimaginable" invited children to become "Air Recruits," complete with lab passes and decontamination procedures. They learned about Air properties through interactive experiments and designed custom Air Max posters.
IMPACT
We successfully engaged a young audience by combining education with fun and creativity. Our approach demystified the technology behind Air Max, creating a deeper understanding and appreciation for the iconic sneakers. This project fostered brand loyalty by nurturing a new generation of dedicated Nike fans.
Engage the next generation of sneaker heads in L.A. by exploring the science behind Air Max tech
Nike Air Max Day offers a chance to connect with young sneaker enthusiasts. Our playful "Air Lab" concept went beyond traditional product showcases to spark genuine curiosity and a love for the science behind the shoes.
This project demonstrated the power of hands-on learning experiences within a retail setting. Our interactive elements turned children into active participants. The ability to design custom posters and receive personalized "Air Recruit" mementoes created lasting memories and a strong connection to the Nike brand.
Department of the Unimaginable
Department of the Unimaginable
Department of the Unimaginable
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Air Max Day 2019 proved how experiences merging education, fun, and community never fail to foster brand loyalty.
