Powers of Play

Introducing kids (and parents) to the powers of play

We believe in the transformative power of play. With Nike's Powers of Play project, we brought that belief to life, turning a retail space into an interactive playground. Children designed their own digital avatars and engaged in games that rewarded them with titles like "adventurer" or "pioneer," emphasising the valuable life skills that play develops.

This project went beyond simply promoting sports. By designing games that fostered resilience, confidence, and a spirit of exploration, we showcased the profound impact play has on shaping well-rounded, successful individuals. Our work aligned with Nike's mission to challenge the idea that academic achievement is the only path to a fulfilling life.
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