Inspire and enable the global football community

We harnessed the spirit of community within Nike's football culture to transform the House of Innovation Paris. Our design invited visitors to become part of the immersive "Footballverse" through an interactive "Event Horizon Window" and the chance to create custom jerseys celebrating their potential. A Community Hub functioned as both a workshop and a gaming space, merging the physical and virtual worlds of football, creating an environment for friendly competition and connection.

We successfully elevated the Nike House of Innovation experience by tapping into the passion for football. Our installations fostered a sense of belonging to a global community, inspiring visitors and positioning Nike as a brand that champions both individual achievement and the power of the collective sports experience.