Nike

Play Now Play New

project details

Turning a flagship store into a playground

We recognised the challenge of promoting the benefits of sports without being overly sales-focused. Our solution was to create a space dedicated purely to the experience of play. By prioritising engagement and fun, we invited children and parents to discover the joy of movement naturally.

This project challenged the traditional retail model. Instead of highlighting specific products, we transformed the Nike store into a catalyst for positive experiences and shared moments between parents and children. This approach fostered a lasting positive association with the Nike brand, rooted in the intrinsic value of play.
Play Now, Play New
Play Now, Play New
Play Now, Play New
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We went wild with this brief and Nike, to its eternal credit, agreed with all of our outrageous ideas.

Creating A world of joyful experiences

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henri@hatter.agency