Bring clothing brand Filling Pieces' AW19 campaign, "The New World," to life at Paris Men's Fashion Week.

Rather than a traditional runway presentation, visitors to Paris Fashion Week were transported into a completely reimagined space. A sensory blackout tunnel and specially curated scent provided an immersive transition into a futuristic farm-like environment. Here, Filling Pieces products were displayed with numerical identification for easy ordering, alongside innovative tech-inspired graphics. A collaboration with a videographer extended the experience beyond the event itself.

The installation successfully created a multi-sensory experience that stood out amidst the chaos of Fashion Week. The design translated the "New World" concept into a tangible space, inviting visitors to see the Filling Pieces brand in a fresh and futuristic light. The project effectively launched the campaign while positioning Filling Pieces as an innovative force in fashion.